Moving Brands is a design company based in London, Zurich, San Francisco and New York. The talk, with executive creative director Darren Bowles, was called 'Creativity for a Moving World' and was designed to give advice that aims to aid designers in further developing their practice. The main consensus was that design has become too clean and refined, meaning it loses quirkiness and opportunity. Design needs to be a messy process for it to end up beautiful, meaning it also needs a good balance between what is considered right and wrong in terms of design. Moving Brands illustrated this through their design for Eircom, a telecommunications service based in Ireland. Shortening the name to Eir, Moving Brands focused on what is essential to Irish life, capturing the properties of air and using film as a medium to capture tone.
To be 'playful and seemingly pointless' is another important aspect of design suggested in this talk. Experimentation with a wide range of materials and methods provides interesting ways of gathering ideas and allows you to uncover things which previously may not have been known or thought about. You should be unapologetically experimental and let your clients engage with your work in a way that challenges accepted norms. For example, when pitching an idea to a client, Moving Brands often use large foam boards as a way to get the client interacting with their ideas.
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