OUGD502 - Manifesto / Mission Statement

Mission Statement:
A short paragraph used by businesses to explain in simple and concise terms its purpose(s) for being. They can have a dual purpose by helping employees to also stay focused on tasks to achieve this mission by employing innovation toward increasing productive achievement. Externally it sets out the specific image and direction that drives your practice as a 'brand'.

Manifesto:

A published verbal declaration of the intentions, motives or views of the issuer.

Personal Manifesto:

One of my aims for this year and for the future is to work more collaboratively with people not only from my course or university, but other creatives from different courses and other institutions. The first studio brief has taught me the importance of working collaboratively with other designers, creatives and even clients (for instance, working with an author’s ideas and content on a publication), and I feel this would be valuable experience to have, as well as helping to inform and broaden my design practice. To do this I will utilise the networking site LinkedIn in order to make important connections, which may help now and in my future design practice.

Another aim for this year is to utilise the studio space and facilities at university more often in order to make better use of the space. This will also benefit my own work in becoming more productive and working in a suitable design environment amongst fellow designers, where I can receive feedback if needed and have many other resources to hand. This would also allow me to keep on top of my work so that other time can be spent working on more personal and self-led briefs, which is another aim of mine, in order to build a large portfolio of work based on my own personal interests and creative aspirations, rather than consisting only of set university briefs. As part of this I will also aim to work on more competition briefs to gain more experience working with a set of strict guidelines which can help when in a professional creative career, as this is often what it would be like.

For a long time, my main career aspiration has been to work within the print industry, specifically working with methods of traditional print, such as screen printing. This is one skill which I especially enjoy and have had the opportunity to further develop on the course last year. In order to become closer to this aspiration, I will make sure to utilise the print room more often in continuing to better my skills and understanding of traditional print. I will also make more effort to apply this to other briefs, as this would make them particularly more enjoyable as well as playing to one of my strengths in hand-made methods of design production.
In addition to this, the first studio brief of this year was also enjoyable, working with design for print in terms of layout and publications. This creative process can also be applied to traditional printing methods, and therefore I will aim to make more of a conscious effort to use these methods of design production together as well as separately.