10 minute pitch - needs a rationale.
Wayfinding for the new university building
(to create 'signposting' and imagery for the new building, various facilities and courses).
A 'creative pitch' is when a client is looking for creatives to show them that they are creative, innovative and the best group to answer, solve and produce creative work that will resolve a specific problem or problems. It may be a new product launch, a marketing problem or a new identity, etc.
A pitch deck is a presentation using powerpoint, etc used to provide your audience with a detailed overview of your idea/proposal. You will usually use your pitch deck during face-to-face or online meetings with potential investors, clients or collaborators.
- work should speak for itself.
- set the tone (incorporate other senses?)
- keep it simple/easy to understand.
Disect the brief - what is the base requirement?
- allows you to cut out what is irrelevant, etc.
- allows you to cut out what is irrelevant, etc.
- what do they want/need to achieve?
- who will use this product or service?
- how will it impact their lives? (language, mobility, etc).
- consider the human interaction.
- creativity in action.
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