Simple approach to creating work and presenting for best results:
- define requirements.
- identify problems.
- who are you talking to?
- where/how do they exist and inhabit the world?
- how do they speak/ communicate?
- can you 'see' them as actual people? Imagine talking to them in their language.
- what do they need to know?
- answer the brief/ why is this the correct set of outcomes?
- how - rationalise and be positive with your solution, review over presentation work.
- never show the work upfront.
- start any presentation putting your client/ viewer in a comfortable place - welcome/ small talk.
- explain the requirement you identified.
- tell them what they will see and why.
- RATIONALE.
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