The aim of this wayfinding system was to find a solution that would work within all four of the college’s buildings and be adaptable enough to allow the college to change room names and redecorate when necessary. A cost-effective solution suitable for the college’s upcoming move.
The material palette of the wayfinding and signage was inspired by one of the college’s principles, a dedication to making and physical design. The signage can be fixed onto any wall type without the need for a massive redecoration programme. It uses a consistent background plate, made from perforated powder-coated aluminum, which helps visitors identify signage. These become a platform for room types and directional signs to be screwed on top of. Colour coding has also been introduced to signify the college’s four main areas. Small naming alterations have been introduced to further simplify the system. Helvetica has been used to create a consistency between the College and UAL’s overall identity.
The Tanks at Tate Modern wayfinding by Cartlidge Levene.
The Tanks at Tate Modern imaginatively reuses the underground space to the south of the existing building, which once contained the oil for Bankside power station. They developed a graphic language and material application for the wayfinding and interpretation material, to suit the raw, industrial aesthetic of the architecture. Two simple media were used for graphic language: projection and fly posters. Both are direct methods of application which reveal the raw, contoured surfaces of the ‘as found’ concrete walls. An elevation map with clearly defined levels makes the building easy to navigate, as well as a reductive approach and clear hierarchy which works in harmony with the architecture of the building.
UAL Neon exhibition wayfinding by Alphabet.
University of the Arts London converted the ground floor of its headquarters in Holborn, London into a new arts exhibition space open to all. To help the general public locate the entrance they needed a sign that was an illuminated reminder of the creativity to be found within.
Wayfinding Westerdals by Marius Holtmon.
Westerdals is one of the leading communication schools in Norway, ranked as one of the top ten creative schools in the world. The new building, drawn by Kristin Jarmund Arkitekter (KJARK), is situated at Vulkan in Oslo, an old industrial area. It was nominated for both the Statens Byggskikkpris and Oslo City Architecture Award 2012.
The building is charaterized by it´s industrial and rough expression, which became an importaint factor in the design process. By using the buildings existing surroundings and surfaces, the design maintaines the roughness and industrial touch of the building. The wayfinding unites the identity of Westerdals with the architecture of the new building, by using elements from the schools identity, together with the colors used in the buildings.
Mediateket Library Wayfinding by Madeleine Skjelland Eriksen.
Mediateket is the media library at Westerdals School of Communication. It`s a site for collecting research and inspiration, and contains books, films and magazines that emphasizes disciplines taught at the school. Madeleine Skjelland Eriksen were given the task to design a signage system that made it easier for students to navigate and find what they were looking for in the library, as well as giving the space decoration and identity. The goal was to create a system, complementing the environment, without overwhelming the architecture. Hence the use of the original windows and floors as a canvas for the signage system.
A new typeface was created named Skygge (Shadow in Norwegian), where the letters and numbers are united with shadows, making it a functional and aesthetic system to use in the wayfinding. The shadows are a metaphor for the relationship between the library and the student. The input/output of inspiration and creation.
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