As an additional part of my personal branding and strategy, it was decided to build a master portfolio of work which can then be tailed for specific agencies by exporting simply those projects which I feel best reflect the type of work specific agencies do or would be looking for. This master portfolio therefore includes a range of different projects, including those which are more Graphic Design based, and those which are more Illustration based, again so I can tailor this portfolio to suit which part of my creative practice I would like to showcase in particular situations.
It was decided to keep the design of this quite simple, utilising the same layout throughout for each project in order to keep it clear and consistent in terms of communication. Each project therefore includes only three images, chosen based on quality and what I want to communicate about each project, paired up with the name of the project and a simple, one line sentence explaining what the project was about. This minimalistic design and layout was decided so that the images stay impactful, whilst also not giving too much away about the projects, creating a sense of mystery which would hopefully leave those viewing this wanting to see and hear more, then also allowing me to talk more in-depth about each project at any potential interviews so that in this situation I do not run out of things to say and am simply not repeating what the potential employers already know if I were to go into more detail about projects within this portfolio. The design of this also implements elements of my personal branding, taking inspiration from the design of my letterheads, creating a simple strip at the bottom of each project in my branding colours featuring my logo, name, two main relevant socials, and the project name and description. This has been done so that my portfolio has some element of consistency to the rest of my personal branding, as well as ensuring that whoever is viewing this portfolio is constantly given a reminder about whose work it is and where to find me.
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