Pentagram is an independent design company based in London, New York, Berlin, Austin and San Francisco, made up of 21 partners who each run their own individual teams. The company focuses on various fields of design, such as architecture and interior, books, branding and identity, film and websites. Their talk aimed to showcase some of their recent works integrating invaluable advice within. One recent project of theirs focused on the relationship between alphabet and image. Taking inspiration from Edward Johnston, famous for designing the typeface used throughout the London underground system until the 1980's, Pentagram produced a set of ios 10 stickers which integrated the use of emojis with ligatures. This project was of much interest, especially since it related to our recent ligature project. It showed how they have used modern technology to almost create a global language for communication through text abbreviations based on the idea of emojis. Advice taken from this project was to embrace technology within your design practice, as it can have a huge impact on communication as shown in their ligature ios stickers project. However, technology is not the only thing you should embrace. Collaboration is also important. Collaboration creates varied and considered ideas within a project which can help to inform final results, but the process also teaches each other new skills that as a result can inform your overall design practice and help you to consider different approaches to work. As a designer you must embrace and engage with ideas such as these, including 'stupid' ideas because you never know where these may take you and it could all be worth it in a few years time.
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| Pentagram's Leeds Design Festival 2016 poster designs. |
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| Identity work for Philadelphia Museum of Art. |
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