Implementation of Personal Branding Across Physical Material:
Letterhead Designs:
As part of my self-promotion material, it was decided to create a letterhead for any mail which I were to send out to studios and agencies, as well as potential clients in order to make these letters more personalised and create an element of consistency amongst personal branding across both social media and physical material. It was thought that making a small element like this personalised meant that the letter would stand out amongst a pile of other mail and letters, in particular, due to the element of colour which the receivers would potentially engage with more knowing it's not just an ordinary piece of junk mail. Two banners were created for this letterhead, one which features at the top which includes my logo to instantly make it clear to the receiver who I am, and another smaller one which features at the bottom which includes all my relevant contact information, utilising the symbol illustrations created for my business cards as an extra element of consistency. It was thought that having a banner on both the top and the bottom of the letter creates a more balanced letterhead design which would potentially keep the engagement of the reader until the end of the letter, as well as creating a structured hierarchy of information.
How it would be used in context:
No comments:
Post a Comment