As a part of my branding, it was decided to create postcards featuring examples of my work which could then be sent out to studios and agencies in a pack. In order to make the postcards functional as actual postcards which the studios could potentially keep for themselves or send on to other people, the back of these use the standard postcard format, with lines for an address and a space for a stamp on the right hand side along with a blank space on the left hand side on which the receivers can write their message. The designs also feature a box which holds my personal branding logo and colour schemes, along with my name and two links, one to my Instagram and one to my website which will help the receivers to find more examples of my work if they so wish, along with contact information. The idea of making these functional and including elements of my branding means that if these do get sent on to other people by the receivers then my information will continue on in the hope to reach more than just the people I sent them to.
For the front of the postcards, I chose an array of different projects to feature in order to show the breath of my creative practice, limiting each pack to four or five designs so that the receivers have to look further in order to see more of my work or more from a certain project.
How they would be used in context:
These packs will be held together using a simple strip of card also featuring my logo.
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