Personal Branding - Implementation and Strategy:
In order to show consistency amongst all my social media accounts for design, it was decided to develop extensions of my personal branding which could be implemented throughout these. This was then also considered would ensure that I am easy to search and recognise if the branding is the same throughout all accounts. For instance, for LinkedIn, it was decided to change my profile picture to an image of my personal branding logo. In order to match this, it was decided to produce a banner for the covering photo, featuring an illustration of someone exchanging a letter, using this to communicate the idea that I am happy to network, talk and collaborate, whilst this also gives an initial insight into one style of my work, being more illustrative and 'hands-on'.
Two variations of this banner were made, utilising the different colours of my logo. However, it was decided to utilise the yellow background version, since it was thought this worked more effectively to match the logo and produce more consistency with this and amongst other socials.
The same approach was taken for my design Instagram. Based on workshops into how to document your work effectively, it was decided to completely start again on this account, deleting all previous posts, since it was thought that these were not a consistent format and did not prove to be that engaging. Whilst this 're-vamp' was in preparation, it was decided to utilise the same banner as used on LinkedIn across the first three tiles of the Instagram profile as a placeholder to show anyone looking at my profile that something is in the works, potentially causing a bit of interest/mystery and engagement, rather than having it blank. Having this image stretch across three tiles to form a banner on my profile page, it was thought this too would potentially cause some initial engagement with my profile, since to view the full image, people would have to click on my profile itself.
This three tile format was then implemented throughout further uploads, presenting each different project throughout three posts, which was thought would make my profile look more consistent and structured in its format, something which allows the audience to further engage with content. These posts were spread out, posting one each day, since it was considered that if it seems as though you are posting regularly, people will be more engaged with your account and content, and you will hopefully be more prominent on their timeline, so they have no choice but to engage. Smaller elements of my personal branding were, again, continued to be implemented throughout this approach, separating each line of posts through a different coloured background, which will be alternated using the colour scheme from my personal branding, such as yellow and black. It was thought this approach would also allow each project to stand out from each other through this contrast of coloured backgrounds.
In addition, the name of my account was changed to a name which was again thought to work better with my personal branding in the use of my initials. It was also thought that having this as more of my name would make it look more professional, and the account was changed to a business account which allows people and potential clients to contact me through my email address visible on my profile, as well as allowing me to view insights into my account activity. This tells me the types of audience who I am engaging, for instance age ranges, gender, and where they come from, what time and days my followers are most active, and the amount of people my work has reached. These insights therefore allow me to develop an effective strategy in deciding when's best to upload and what to upload in order to gain as much engagement as possible.
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