Over the summer, I have been approached to design a new logo for 'pogsee', a photography and music producer, to help start off his 'brand'. Their initial brief is as follows:
Brief:
- logo for a photography and music project.
- will be used on a website accessed with PC and mobile.
- will be used on a business-style card.
- should fully incorporate the brand name 'pogsee'.
Ideas from client:
- 1:1 ratio, 3 letters per line.
- some way for 'pog' lowercase to mirror horizontally.
- incorporate eyes into the 'ee'.
- long descender on 'p' containing the rest of the text.
- flat colours (material design).
- technology (scan lines, artefacts).
Limitations/requirements:
- either lowercase or uppercase, no mixing of the two without good reason.
- variants with 'photo' and 'music' in small letters underneath.
- variants that work on both a dark/black background and a light/white background.
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