OUGD502 - Studio Brief 01 - Practical Ideas Development Cont.

Since my initial ideas had not worked so well, it was decided to produce a set of digital illustrations which could potentially be turned into lino prints due to the block nature of the illustrations generally attempting to use a limited colour palette.

Initial outline design based on the comment by Anthony Burrill that for a lot of his early creative practice he was busy experimenting and 'planting seeds'. The design therefore uses an image of a plant pot to represent him planting seeds and new ideas growing from such experimental approaches to design.

A colour version of this design was also produced to see how potentially this would look once printed. The design uses only three colours being brown, green and black (for the outlines) would was initially done in order to make the design suitable for block printing. However, the thin nature of the black outlines would potentially work better if using a screen printing method of production.

Experimenting with the layout of this design, it was then thought to put the illustration within a frame which was something that Ben Rider was found to do within his practice to add some element of freedom within a design whereby they mostly have to be created exactly the same in contrast to his general work which is typically very experimental with lots of layering of colours so no design turns out exactly the same.

Adding colour and the caption again, this time in quotation marks to show that these aren't my own words as to not claim them as my property. (Design before any touching up was done as can be seen where outlines are present over the block coloured areas).

However, for some, it proved to be slightly more difficult to stick to a limited colour palette for prints since much of the detail which would have made the objects recognisable would have been diminished. For this reason, it was decided to focus on turning these into digital prints rather than handmade prints. Although this can be seen as defeating the point of this body of practical work since it does not link to the more traditional approaches which both designers I interviewed were concerned with, in my own time it is hoped these designs can be simplified slightly to eventually be transformed into either screen prints or lino block prints since the way they have been designed would mostly already allow this.

Designs based on a comment by Ben Rider whereby he compared digital vs. handmade approaches to design like comparing a ready meal to a bbq. An illustration of a disposable bbq was produced in this instance in order to match the shape of the ready meal illustration, producing a small element of consistency in the images so that they could potentially work better together.

Potential idea placing a ready meal next to a bbq grill, the ready meal with the red cross over the top to suggest it is not as good as the other.

Potential idea incorporating type into the design. This design uses justified text so that it stretches across the whole page, incorporating the illustrations amongst the negative space in appropriate areas.