OUGD502 - Studio Brief 01 - In Contact with Ben Rider

Ben Rider is a designer, printmaker and illustrator based in London. His style of work can be described as punky, experimental and almost chaotic, which brings tons of energy into the final outcomes. His work is typically built up from a wide range of media and materials, taking a mixed-media approach in collaging, layering, printing and drawing onto a piece which means no work ever comes out exactly the same. In this way, Rider is said to prefer stylistic expression over precision and cleanliness. Clients he has previously worked for include the Victoria and Albert Museum, University of the Arts London, Brew Dog, O2 Ireland and Samsung, as well as producing work for independent magazines and self-initiated projects. Rider's work is very much subjective, something which drew me to his work and gain an interest in his design process.

After receiving an email back, it was found that Rider was not a student that long ago, therefore gaining an insight into his experience at university and starting a career within the creative industry would be more fresh and therefore invaluable advice. However, it was sad to also hear that not many people continue to stay in contact with him once they have asked their questions. Therefore, I shall make an effort to potentially stay in contact with Rider, him specifically asking to let him know whether or not any information received from him proves to be useful or how my projects are getting along. Rider would be a great contact to have for my future career. The chosen list of questions were as follows, again, carefully considering what I ask, making it specific to his own creative practice as well as the wider realm of Graphic Design:

1. How did you first get into printmaking? What drew you to this process over more digital methods of producing design?
2. I understand you studied at London College of Communication. How would you describe yourself as a creative whilst you were studying?
3. Who and what were your main influences which have brought you to where you are now in terms of your practice?
4. Your style of work can be considered very punky and experimental, some may call it subjective. How do you feel this method contributes to the realm of Graphic Design today? What advantages do you feel this has over a more objective and uniformed approach?
5. In particular, I find the use of colour in your work very interesting. The layering of colours and images works to produce unique designs. What process do you go through to make these sorts of decisions?
6. I also understand that research is something of value in terms of your practice. How much research do you engage with before starting design work on a project? Is there any sort of process you go through in terms of this development?
7. Any advice you would give to someone like myself about getting into the design/printmaking industry?