OUGD502 - Studio Brief 01 - Practical Ideas Development

Potential ideas for a practical outcome in response to my creative report were initially directed towards potentially producing some form of traditional prints using methods by the designers interviewed. Ideas included laying type over half tone photographic images or over illustrations/ using black card and painting a white bored over this/ using different colour variations. Another final list was produced picking interesting bits out of the responses received from both Ben Rider and Anthony Burrill. The list is as follows:

• digital vs, handmade is like comparing a ready meal to a bbq.
• spend money on good materials and good food.
• beautiful decay.
• never give up, follow what you absolutely fucking love.
• you can't separate the person from the designer, they are the same thing.
• we are servants of the message.
• busy planting seeds.
• make work which connects deeply with yourself.

In beginning to develop such ideas, some initial digital positives were produced thinking about using both primary and secondary imagery. One of these was thinking about what can be classed as 'beautiful decay' which Rider said he was inspired by, such as plants growing out of brickwork. In response to this, one initial design used an image of plants growing out of a wall with the words 'beautiful decay' broken up across the image to represent the idea of decay.

However, such designs were not turning out how I had visualised them, therefore it was decided to take a different approach and produce a set of digital illustrations rather than using photographic imagery since using secondary imagery without much manipulation could have potentially caused issues of copyright.