Barcelona - Friday 24th February 2017 - Lo Siento

Lo Siento is a graphic design studio based in Barcelona, which takes on a more experimental and handmade approach to work. Their main body of work consists of physical handmade type from paper and other materials, such as fibre and prints using wine stains.

This studio visit taught me the importance of being experimental in working and to be open-minded to new methods and techniques, even if these may question the notion of graphic design as a creative discipline. Through experimentation, this ensures work is not 'too obvious' in approach, gives strength to the meaning and ultimately engages the client more with the work.

Another strength of Lo Siento's discipline is photography, which has been used in conjunction with a lot of their handmade work. This also taught me the importance of photography within graphic design, as the way in which work is photographed has as much of an impact as the work itself. If the work is not photographed in an appropriate way or in a way which best showcases the work, this can limit the meaning and overall communication of the work. An aim for Level 5 is to therefore get better at photography in order to enhance the communication of my own work for the sake of portfolios and blog work.