Created in 2000, Toormix is a Barcelona based design studio founded by Ferran Mitjans and Oriol Armengou. The studio specialises in branding, art direction, printed and digital graphic design, however aims to take on many different kinds of project in order to gain valuable experience whilst also helping clients. The main value at Toormix is that design is something a lot more than just aesthetic value, which allows them to deliver new solutions to clients and companies through creative thinking, as well as design and communication.
Similar to Brosmind, it was considered upon this studio visit that Toormix also took on an interactive approach towards a large proportion of their work. For instance, the images above show Toormix's branding for the Bicnic company. The project aims to link gastronomy and design to create a new street food culture. Through their proposed identity, Toormix created packaging and merchandise which allows customers to engage with the company and products, such as the use of stickers to place on certain dishes, as well as pin badges, t-shirts and tote bags.
One piece of valuable advice the studio gave us all was in regards to work. It was said that, when possible, to never work for free and they are a big believer in this. They believe that designers should not be taken advantage of and should be allowed to gain something for each of their provided services. This is a point to consider when eventually searching for work within the graphic design practice upon finishing the course and has ultimately made me think about my role as a designer and visual communicator.
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