OUGD402 - Studio Brief 02 - Business Card Inspiration

In order to make my brand memorable and stand out amongst others, I did some initial research into creative ways to produce a business card. For this, I decided to stick with the handmade, printed route, therefore looking for similar style business cards that could be used as the main source of inspiration for my own.

This particular business card by Rush Talent, a talent agency and management company, was the main source of inspiration for the layout of my own business cards. I uses a clear hierarchy of information, with the image/logo at the top of the card and the contact information clearly stated at the bottom. The template for my business cards uses a similar hierarchy, which meant my logo could easily be stamped at the top of the card.

One initial idea for business cards was to screen print a different design onto each of them. This could be done using simple geometric shapes, creating a different form through the manoeuvring and manipulation of these shape templates. Another idea was to screen print or letterpress a different caption or phrase onto each of the cards which would represent one part of my personality which people described as 'quotable' due to my tendency to say unexpected words or phrases in certain situations. This would give a comedic touch to my business cards that could potentially make them stand out amongst more serious ones.

Lo Siento Studio's business cards, produced by Mucho, acted as another source of inspiration when exploring ideas. For this, a custom stencil was made of their logotype which could then be stenciled onto each business card in a different way each time with different materials and mediums. This would appeal to a lot of other studios and clients, as people enjoy to receive something unique. Using a stamp would potentially have a similar impact as each print would not necessarily be exactly the same, for instance depending on the amount of ink applied to the stamp.