Tuesday, 28 March 2017

OUGD402 - Studio Brief 02 - Business Card Production

For my business cards, the decision was made to not use the digitalised version of my logo but instead use the logo stamp which I produced from lino. In doing so, I felt this would give my business cards a small personal touch which links back to the handmade concept and would mean each business card would be unique to each person.

Initially, I created a basic template for which my name, pay-off and contacts details would be situated in. These were then printed onto various coloured papers, which in this instance I experimented with white, pink and yellow. Using an ink pad, I then used my stamp to print my logo onto each business card. Due to the size of the business cards and the size of the stamp, this meant the logo went off the sides of the template slightly and in some cases over a small section of the information. If I were to develop this further for potential use, I would ensure the entire circular logo shape fit onto the business card template. However, for now this could be seen to communicate the handmade concept in the unique positioning of each logo on each business card.

Experimentation was also done using different coloured paints, however this was not as effective as black ink as the logo was not as detailed and did not create as much of an impact. This therefore produced the idea of printing onto coloured papers instead. For this reason, my business cards do not have a specific set colour palette in which would be standardised throughout all. The nature of the logo means that it can be stamped onto any material which would then become a business card in itself.




No comments:

Post a Comment