Friday, 1 February 2019

OUGD602 - Application To Hallmark Creative

6A2 - Demonstrate specific knowledge and specialist understanding of the professional and contextual location of their practice.
6B2 - Undertake research to identify and evaluate their personal and professional skills and the career or progression opportunities available to them.
6C2 - Develop and implement a personal promotion strategy to communicate to relevant organisations.
6D2 - Use a range of appropriate communication methods to present themselves as a professional practitioner to a relevant audience.

http://www.hallmark-creative.co.uk/

"The Hallmark studio buzzes with inspiration. The creative environment, talented individuals and fun, relaxed atmosphere mean every day is different. We're lucky to have several gallery areas, in-house photography studios, a trends and research facility, full creative library, training resources, and a very cool chill-out area to take advantage of. We constantly create, ideate and innovate to produced a vast array of greetings products for some of the biggest retailers in the country. We bring new ideas to life every day and we love what we do".


Hallmark creative studio are a team of creatives who work to produce an array of greetings products for some of the biggest retailers in the country - "crafts makers, not card makers". Their team is made up of graphic designers, illustrators, art directors, technicians, editors and writers, and photographers.

With personal interests in both graphic design and illustration, and enjoying more hands-on, crafted approaches to design, I felt as if this placement would be great for me to get some invaluable industry experience and produce a body of work from this which would help enhance my studies, as well as my creative practice as a designer.

Creative Placement:

The creative placements run over a two week period. During this placement, you will be set a brief based on the strengths of your portfolio, so that the studio do not expect you to do anything that you won't be capable of doing. Although unpaid, any work that's subsequently selected by Hallmark as a result of the placement will be paid for. To apply, the studio ask you to email in your CV along with examples of work which features in your portfolio.

CV:


Portfolio Examples:

Since the brief which the placement sets you is based on the strengths of your portfolio, it was decided to limit this to 5 projects which I felt happy with and that appropriately communicated who I both am and want to be as a designer. In order to keep the mini portfolio impactful, these projects were further limited to one image per project, choosing the strongest of the bunch. The projects I chose to show were also selected in terms of their medium, showing more image/illustration and text-based projects, which I thought worked the most effectively in showing the skills and kind of work the studio would most likely be looking for. These were placed alongside the title of the brief, its medium, and a brief description of what the brief was about, mostly keeping these to one/two sentence descriptions so that the organiser does not lose interest reading through a massive passage of text, which could have then also compromised the impact of the images.





Outcome:

Unfortunately, the same day as applying, I received an email back from Hallmark's visual studio assistant saying that their placement scheme is fully booked for 2019 and to apply next year with my updated portfolio. However, the studio does not display any information on when applications are open or a deadline for applications to be sent by, which would have been useful information to know before attempting to apply and secure a place.

Moving Forward:

Moving forward, I have followed up on this email asking when the best time would be to apply for the creative placement next year, since this information is not addressed on their website, in order to show I am keen on the opportunity, as well as hopefully allowing me to send in my application early and be in with more of a chance of securing a place next year.

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