6B2 - Undertake research to identify and evaluate their personal and professional skills and the career or progression opportunities available to them.
Christopher Moorby: Commission Studio:
Commission studio is a Graphic Design studio which specialises in branding, working with their main interests in fashion, design, lifestyle, wellness, hospitality and technology, with a particular interest in Menswear fashion which informs a lot of what they do in terms of their design aesthetics and documentation process.
Microperforation technique - Unfolded project - Un-boxing experience of the invites.
How to make your work look good:
Worked at MadeThought in 2004 for Grafik magazine.
"There is no point being a good graphic designer if you cannot sell your work".
There is importance in documenting your work - think of this as part of the project itself, not just as something you have to then do afterwards or have to rely on other people to document it for you - few people will do this for you - "do it well and it will lead to the next project".
How to do it? Your project holds the answer - this depends on your aesthetic as a designer (aesthetic/ideas).
Commission Studio's approach - Old Spike Coffee Roasters project example - they wanted to do something different from the existing marketplace which all seemed to use brown paper packaging. Through the photography and documentation, Commission wanted to make the packaging look so alluring amongst the coffee beans that people would buy the project and find then out the story behind the brand.
How to document - create a mood, how do you want the brand or project to feel? Find visual references. For the Old Spike project they made this all about the packaging - simple/contextual - used a rock as a plinth to display work as a reference to the brand's logo and history.
Revisiting and improving - updating imagery/documentation when not up to scratch after time is a worthwhile experience to keep the brand and project engaging.
Other approaches:
Haw-lin services - Keep it simple (based in Berlin - clinical/modernist approach) - take on photographing/scanning/visuals techniques to documentation. (It's Nice That show reel).
OK-RM - Context and pace - set the scene, but break it up so that it's not always the same, use texture - create an interaction between the space (exhibition) and the print material or objects, show every aspect of the project since it is good to see its breadth.
Veronica Ditting/Petronio Associates - Nonchalent/raw - context.
The directors cut - no-one as to know what really got made or printed, showcase the best work/parts of the project to find your next project, make a mood around the project, use natural daylight and photography details as well as showing the object in its own right.
The clearer the idea you have at the start, the easier it will be to execute - Commission spends about half a day per project creating a mood for its documentation.
Paper merchants/printers - ask about new techniques and materials - can often get things for free.
Mock-ups? Commission usually shoot their own mock-ups, but have used digital mock-ups from online in the past, however would not use this for their own portfolio. However, this approach is considered by Commission as fine for graduates to be able to show the intention of their work effectively rather than it being visualised badly if attempting to do it themselves.
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