6D2 - Use a range of appropriate communication methods to present themselves as a professional practitioner to a relevant audience.
Working as a team member on the development and production of the Creative Convos branding, the concept behind this was to communicate the more physical side to design. The branding therefore used halftone imagery and CMYK colours in order to match the aesthetics of the traditional screen-printing process, alternating the use of cyan and magenta specifically in order to create a bold identity for the 2019 event. Since the concept behind this branding aimed to mimic the screen-printing process, it was decided to produce a limited series of screen-prints which could be given to each speaker as a thank you token for coming in to speak.
This production was split between myself and another team member. The prints I personally produced for Eva Cremers, an intern at Man vs Machine, came out particularly well and handing the thank you token to her personally seemed to gain a good reaction. For this reason and upon seeing a previous post speaking of her time talking at Creative Convos, it was decided to also upload a copy of this personalised screen-print onto my design Instagram stories, tagging her in the post with the potential hope that this may be re-posted by Eva and gain some recognition on both halves since designers who follow her may see the post and check out my account.
Which it did! With Eva re-posting it to her own Instagram stories and sending me a private message to say thank you again and how much she loved the print. Also, now with this initial bit of communication, this could potentially be a good way to network with her in the future if needed, as well as a good strategy to continue to employ to grab the attention of other designers.
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