6A2 - Demonstrate specific knowledge and specialist understanding of the professional and contextual location of their practice.
6B2 - Undertake research to identify and evaluate their personal and professional skills and the career or progression opportunities available to them.
BAFIC: Photographer and Filmmaker:
Studied Graphic Design at Camberwell University, and believes the skills he learnt through this degree are now continuously distributed through everything he does - process is important.
The name BAFIC came about whilst he was at university, which is the day he was born in letters, describing this as a name he had already been given since birth, he just had to find it - he wanted a different name to make work under, something that would be memorable/instantly recognisable.
The medium is just the vessle - design should have a narrative, this is the important part.
You need to show people who they are - conduct tons of research (branding).
"Your future clients are the people next to you" - believes that there is no such thing as industry, it is more of a construct - work with the people around you and those you know initially to make something of yourself, don't try and chase the mystery of the industry.
There are no defined rules in design - not everything has to be square, zoom out, think abstract.
"The qualities that make a graphic designer a good filmmaker really haven't got to do with the specific aesthetics of design. They have more to do with their sense of story, their inventiveness and their visual/aural sensitivity" - Saul Bass.
Melody becomes the hook, the lyrics are hidden underneath in music - the videos and visuals help understand, bring out and enhance these lyrics - it communicates a narrative, lyrics and visuals are a form of design. Would certain songs have as much impact without its visuals? For instance, BAFIC gave the example of Childish Gambino's song 'This is America' - would this have won a BAFTA for the song without the accompanying visuals? Not a song you can necessarily dance to, but the lyrics and visuals communicate a narrative - videos replicate a song's narrative.
PANES - Choice Errors (music video) - BAFIC described the visuals as editorial design, but on a screen and moving. His obsession with systems helped create the visuals for this video using the idea of a choice and portraying this as a kind of system. Moving image can relate/is a form of graphic design.
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