6D2 - Use a range of appropriate communication methods to present themselves as a professional practitioner to a relevant audience.
The Brief:
POGSEE is a young music producer who approached me asking to design a logo in order to help start off his personal branding. The producer does not stick to any specific genre, however most of his music incorporates synthesizers and samples from older genres of music. This brief was quite free to experiment with, and all design developments were discussed with the client himself, however the initial brief asked that the logo should be easy to read, whilst remaining unique and unmistakable to his brand, should fully incorporate the brand name 'POGSEE', and be able to work effectively mainly on digital platforms, such as Soundcloud and Instagram.
Outcomes:
One of the main areas of research in the development of this final outcome, was into the micro-genre of music, Vaporwave. Through the initial sketch development stage, the client stated that he would like the logo to be inspired by the styles of Vaporwave and vintage technology. It was found through this research that these visuals tend to be characterised by a nostalgic or surrealist engagement with the popular entertainment, technology and advertising of previous decades. In terms of typography, a lot of this was visualised through the mixing of fonts, and colour schemes often paired darker colours with breaks of lighter ones.
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| Screenshot of one of the initial idea sketches which the client favoured for development. |
In this final design chosen by the client, then, two different styles of type were mixed together, one more cursive, the other presenting more square characteristics. It was thought these created a better contrast and structure between the two typefaces, which, together, presented a more retro aesthetic, representational of video game and Vaporwave aesthetics. The use of these fonts were favoured by the client, suggesting they presented a style similar to the 80's, a genre which he samples a lot in his own music. Colours were also taken from the existing colour schemes found in Vaporwave, the contrast between the yellow and purple acting to show each line of text equally without drowning the other out. The 3-dimensional element given to this logo also helps in this sense, whilst continuing to reflect influences from Vaporwave.
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| Final logo design (white/transparent version). |
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| Final logo design (for use on darker backgrounds if needed for use on album art and other promotional material - black shadow is substituted for white with the addition of black outlines, making it symbolic of neon signage/retro aesthetics found in Vaporwave. |
Design In Use:
The client also stated in the initial development stage that he would ideally like the logo to form a 1:1 ratio, potentially mirroring the 'POG' and the 'SEE'. This is clear in the final logo design, which allows the logo to work effectively on all digital platforms and their individual layouts in both square and circular formats, something which the client asked to consider in the initial brief.
Skills and Experience:
In terms of the skills and experience gained from this brief, first and foremost, this allowed me to gain some experience working with a client on a brief they have set. This meant constantly developing designs based on their feedback, as well as learning to not be disheartened when they choose a design which you do not favour as much as others, since the brief is about communicating what the client wants. This means that whether you like the final design or not, you have still effectively worked to their brief and communicated what they wanted you to communicate, therefore, in their eyes, it is still a good and successful piece of work.
In addition, this brief allowed me to challenge myself with a type of work I had not had the chance to produce before, that being logo design, which allowed me to explore a potential new avenue in the development of my creative practice.
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