6B2 - Undertake research to identify and evaluate their personal and professional skills and the career or progression opportunities available to them.
Three sections of creative press:
- Print.
- Online.
- Social.
(In online and social creative press, it is important to produce consistency and continuity in work and the way you present this).
CHALLENGE: To get some kind of press coverage this academic year.
Learning outcomes:
6D2 - Use a range of appropriate communication methods to present themselves as a professional practitioner to a relevant audience - In this sense this outcome can include the way you curate your Instagram feed, comment on posts, and any other tactics to get an online presence.
6C2 - Develop and implement a personal promotion strategy to communicate to relevant organisations.
6A2 - Demonstrate specific knowledge and specialist understanding of the professional and contextual location of their practice - Research into people on social media, and how they communicate their practice.
Use this challenge as an opportunity to work on an extended practice project with a really tight visual impact, or to create a coherent series of pieces.
Use your research to aesthetically and conceptually guide what you decide to make.
(Research brief/ inter-disciplinary work).
Tips and tricks:
- Research - what does a publisher want, etc, submit something relevant to this.
- Read any submission guides.
- Think about what time you post on social media, time zones, etc.
- Look at 'insights' on Instagram and Facebook to see when your target audience to most active.
- Link other platforms, how do you tailor posts to different audiences on different platforms? Curate differently for each feed.
- Have things written already for people to publish, look at existing posts and work towards this style, e.g. It's Nice That.
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