Further communication began to take form of emails, depending on information needing to be delivered, such as the receiving of a schedule which Shaun put together outlining what we will be going over and happening over the three days, suggesting not to take this too literally but to use as a guide for what Shaun and his team will aim for us to work on and give a good overview of some of the things that they work on in the 'brand side'.
Ultimately, it was suggested that some of the things I should get out of the experience are:
- An overview of what they work on in the 'brand side' of the company.
- A look at some design, general marketing, and digital/social marketing.
- What goes into maintaining consistency in brand communications, while trying to engage with new target consumers.
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| Day 1. |
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| Day 2. |
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| Day 3. |
Shaun also sent me some useful links and attachments to some of the work he and the team have recently been working on, such as his campaign involving the northern lights for their new product range 'Polar Series', in order to get a feel for the brand and what they are about, as well as linking me to a series of How to use/promo videos on how to use their new campaign.
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